With the development of economy and the acceleration of urbanization, the individualization and independence of urban families and the aging of the population are becoming increasingly prominent, and the leisure, consumption and emotional sustenances of residents are also developing in a diversified way. In the process of pet raising, pet clothing as a part of the pet industry is developing rapidly. In order to open the pet clothing market, it is also very important to understand the market and consumer psychology. This time, we mainly discuss many aspects of pet clothing in the fashion circle. The main contents are the classification of pet clothing, the consumption factors of pet clothing and the current situation of pet clothing market. Hopefully, this will give you some insight, because it’s a multi-person discussion and you can see different perspectives.
I. Classification of pet clothing Canine clothing is mainly divided into medical clothing and daily clothing according to its use.
Medical clothing (after operation) : Used to prevent infection of pet suture site after operation and maintain pet’s body temperature.
Daily service is divided into functional service and non-functional service. Functional clothing mainly includes: cooling clothing, cooling clothing, waterproof and anti-fouling clothing, warm and anti-static clothing, mosquito clothing, moisturizing clothing, physiological pants.
Insect-proof clothing: Processed benzene PCR-U is used on the fabric to prevent insects. The service life is about 1-2 years (depending on the number of washing times). (Photo credit: IDOG& Icat)
Cooling suit: A new material that absorbs water to vibrate and evaporate to cool the fabric. In the structure of such fabrics, evaporation of water molecules is prevented by the material’s high absorbance, and the cooling effect is maintained for a long time. This kind of fabric can be recycled for a long time. (to prevent heat stroke indoors) Cooling clothes: specially printed clothes have the function of releasing heat and holding heat to produce cooling. It absorbs heat and releases it outside the body, keeping the clothes comfortable. The main components are metal ores and produce ice waves, which convert the heat in the clothes into far infrared rays and release them into the atmosphere, thereby blocking out the far infrared rays of the sun. At the same time, the clothes have anti-electric effect and anti-bacterial and deodorant effect, which can be used safely by pets. (outdoor use)
Waterproof and anti-fouling clothing: stretchy mesh material and special coating fabric are used to ensure that the dog will not be disturbed by rain when traveling in rainy days. Warm and anti-static: The material used on the clothing is a synthetic oil extracted from plants, which can effectively prevent static electricity and protect the skin of pets.pet supplies wholesale
Hair moisturizing clothing: The use of tea tree oil + nut oil + silk protein synthetic ingredients on the clothing can effectively help pets keep the hair smooth. Physiological pants: BECAUSE the bitch will bleed during the menstrual period, the dog put on physiological pants to facilitate the owner to clean up. It also helps prevent bullying by other dogs.
As for the clothing of cats, it is said that the body constitution of cats and dogs is different, because the static electricity and friction generated by cat hair and clothes have a great impact on the physiology of cats. Only some special breeds of cats need clothing, such as the Canadian hairless cat. Because they are not covered with fur, they need to wear clothes to protect their skin and keep warm. But most cats don’t need clothes. Therefore, the collar of cat clothing is the most mainstream existence, other body parts of clothing decorative components are more.
pet supplies wholesale To sum up, canine clothing is the most abundant. It is very practical in terms of function, which benefits pet owners and is very convenient for owners to wear their dogs on a daily basis. The collar is the most practical of the cat’s costumes, while the other costumes are mainly used for posing and are not practical. Other pets also have costumes that are eye-opening. Birds have diapers, pigs have pink dresses, squirrels have panties.
In fact, buying clothes is the meaning of pet owners. From the perspective of internal factors, fun is temporary, useful is good for animals. External factors, such as cat and dog parent-child clothes, taking pets as family members, taking photos and Posting online, are one of the factors driving their pet consumption. In addition, most purchases are for the functionality of the clothing. But look at the online kind of basking in the cat, see more on the itch, also want to buy. Three, pet clothing market status quo pet clothing, there is a market out of the question. pet supplies wholesale There will be a market for pet clothing. It’s not just a fad, it’s here to stay. After all, it’s practical. If promoted well, it will encourage this consumption trend. Others believe that this trend will last for a long time because it has to do with society and people. For some people, cats are healing. I think, there are beautiful, original, good quality, functional clothing, but also have a good after-sales service, a series of operations have to do well, the market is large. And more and more people keep pets, the market consumer group is expanding. To sum up: pet clothing is another world and a brand new clothing field, which started late and we still need to continue to learn. According to the current situation of China’s pet market, the pet clothing in the future will be more professional, practical and differentiated, and owners will make purchases of pet clothing based on their own development needs.
Post time: Sep-06-2022